Intel — Binary Exhibit
Description
Our objective was to reintroduce the role of the transistor into the exhibit, making a relationship with the “1/0” readout - and eventual display of an ASCII character. Visitors interact with the exhibit by pressing buttons on a reader rail. LEDs introduced into the reader rail produce a pulse of blue light that travels upwards and appears to flow up into the screen in the form of animated particles.
Responsibilities
I was responsible for all of the visual design, UI, animation, and 3D modeling.
Client
Intel
Year
2015 - 2016
Range of work
Art direction
Visual design
UI design
3D
Creative Direction & UX
Graham Plumb
Code
Ritesh Lala
How it works
Top: Digital display for the exhibit. Bottom: Reader rail with physical buttons that are used to trigger the digital transistors above.
Reader Rail
The reader rail was screen printed onto a transparent plexiglass material. LED lights were mounted below the reader rail and shined through when buttons were pressed to help connect the button press with what is happening on the screen above. I printed the reader rail at 1:1 to insure that the LED lights would line up and that the text sizes were readable.
early design direction
This is one of the early directions for the design. Obviously it wasn't Intel Brand enough to make the cut, but I kinda liked it anyway.
The Transistor
The design for the transistor went through a lot of iterations before landing on the much simpler version that we went with for launch. Left: This one was very tube like and was fun to model. Right: Simpler but still not right. All modeling done in Cinema 4D.