LoopLoop
An award-winning, interactive music sequencer toy.
Client
Type of Project
Design Team
Agency
My Role
Sifteo
Stimulant
Interactive Toy
Art Direction
Visual Design
Motion Design
AD/VD/Animation: Jules Konig, UX: Brian Yeung, Dev: Ritesh Lala, Sounds: Aron Schoppert

As part of Sifteo's initial launch portfolio, we designed a simple music sequencer that focused on interactive learning, spatial reasoning, and collaboration. Our goal was to produce something that incorporated our love for music into a game that was fun for all ages.

My Responsibilities
I was responsible for the visual design and animation for LoopLoop. Our audience was anywhere between 4 and 90 years old, so I felt it was important to keep things fun and playful. I used vibrant colors, and iconography that was abstract, yet simple and recognizable.
Project Video
Screen Shots
Details
Here's a look at all of the different screens and their relationship to one another.
Recognition
2012 Communicator Awards
Gold — Interactive Multimedia Children’s Audience & Entertainment
Silver — Interactive Music2012

Exhibit Design Awards
Gold