LoopLoop
Description
As part of Sifteo's initial launch portfolio, we designed a simple music sequencer that focused on interactive learning, spatial reasoning, and collaboration. Our goal was to produce something that incorporated our love for music into a game that was fun for all ages.
Responsibilities
I was responsible for the visual design and animation for LoopLoop. Our audience was anywhere between 4 and 90 years old, so I felt it was important to keep things fun and playful. I used vibrant colors, and iconography that was abstract, yet simple and recognizable.
Client
Sifteo
Year
2012
Range of work
Art direction
Visual design
Animation
UX Design
Brian Yeung
Code
Ritesh Lala
Paper Prototyping
We created simple paper prototypes to help figure out the UX. This simple exercise helped us iterate more quickly.
Visual Design Direction
I designed all of the screens in Illustrator, then built sprite sheets for all of the animations.
Final Result
Screen shots
Various screens pulled from the PR video.
Recognition
How Interactive Design Awards
2013
Award: Merit Award
IxDA Design Awards
2012
Award: Best in Show &, Best in Category
Communicator Awards
2012
Award: Gold — Interactive Multimedia Children’s Audience & Entertainment, Silver — Interactive Music