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Miscellaneous Websites


I spent 3 years at Fluid as a Visual Designer and Creative Director. During that time, I designed websites for The North Face, Timberland, RBK Custom, JanSport, Charles Schwab, and many more. I collaborated with Interaction Designers, other Visual Designers, Developers, Project Managers, and Client Stakeholders to create beautiful, end-to-end e-commerce solutions that pushed the limits of what was technically possible at the time.


I was originally hired as a freelance designer and front-end web developer. After just a few months, I moved into a full-time visual design role and spent most of my time maintaining thenorthface.com. Within a year I took over as Creative Director and played a more hands on role with the client and led the design direction for both the The North Face and JanSport websites. Later, I also took on creative direction for timberland.com and lead the design for Reebok's custom shoe designer aptly named RBK Custom.


The North Face, JanSport, Timberland, Reebok



My Role

Creative Director, Visual Design Lead, Web Design, UI Design, Branding
The North Face — Website
I took over as Creative Director for The North Face digital account in 2005 and was responsible for leading the visual design for the website, micro-sites, and a number of other campaigns for 2 years.
Various home page screens
I was responsible for designing a new Home Page each month. These are a few of them. They were all built in a combination of html and Flash.
The North Face — Endurance 50 site
We created several micro-sites for various events and campaigns. This Endurance 50 site was one of my favorites. I was the Creative Director for this effort and the visual design/UX was done by Edmundo Ortega.
The North Face — Retail Kiosk
JanSport — Website
I was Creative Director and Visual Designer and was responsible for both the concept and visual design each month.
Jansport — LiveWire Microsite
Timberland — Website
Online retail store for buying and eventually customizing Timberland boots and shoes. We developed several online buying innovations such as Quick View and deep filtering.
Reebok — RBKCustom
RBKCustom was a custom shoe design website that allowed users to fully customize several different models of Reebok shoes.
RBKCustom — Limited Edition
Reebok worked with various celebrities to help promote RBKCustom.