Barnes & Noble — Nook
Description
Stimulant was hired by Microsoft to work with the NOOK team at Barnes & Noble to design and develop a touch first launch app for the Windows 8 tablet, the predecessor to the Surface tablet. The challenge was to marry NOOK'S strong visual brand with Microsoft's new Windows 8 OS design language which was still being developed and promoted.
Responsibilities
I was responsible for all visual and UI design. I collaborated with the Nook Brand and UX teams to design a visual language that felt on brand with the overall Nook design system. Additionally this was an important launch app for both Windows 8 and Surface, so I had to carefully navigate the murky waters of an ever changing, brand new Microsoft 8 design language.
Client
Barnes & Noble, Microsoft
Year
2012
Range of work
Art direction
Visual design
UI design
Creative Direction
Michelle Warvel (B&N)
Code
Ritesh Lala
Daily Shelf
The idea behind this layout was that we wanted to present the products as you would see it in the book store. Barnes & Noble's Nook devices already did this sort of thing and was it essential to the Nook Brand. We were really pushing the limits of the Windows 8 user interface foundation, which was all about being "authentically digital."
Library of elements
I used to create documents like this for our developers, since pretty much all my UI design was done in Adobe Illustrator. Nowadays, modern software like Figma, Sketch, and Adobe XD have pretty much automated this. Thank Jeebus!