There are two Halos on the GeO-Deck, allowing for up to 30 concurrent users. The Halos feature 3D generative backgrounds that respond to both touch and movement throughout the space. The Halos support a variety of content including interactive 3D models and photos of Dallas landmarks, zoomable interactive gigapixel panoramas of the view out any window, control of HD cameras mounted outside the tower for exploring the city in detail, custom-curated maps, a unique video about the JFK assassination (which occurred hundreds of yards from the tower), and an interactive simulation of the tower’s famous light shows. Each display is calibrated for its unique position around the circumference of the floor and provides an experience tailored to its particular orientation, though all content is available from any station.The GeO-Deck is an observation level, 470 feet up, where visitors can get their first taste of the wide expanse of the Texas landscape. We designed and developed a reactive and interactive experience called the Halo, an arc of 15 seamlessly-integrated displays linked together to create a massive 60-foot-wide interactive surface.
I designed the overall look and feel for the attract state and all 5 sections of the Halo. I worked closely with the Gensler design team to incorporate the look of the physical space into the digital experience so the overall guest experience would feel seamless and completely integrated.