WorkFlowy is a mobile and desktop application that consists of a single digital document which allows you to easily organize hundreds of thousands of notes, ideas, and projects. It's basically a document that contains infinite documents inside it. Sounds simple, right? Well, simple is exactly how the thousands of cult-like followers wants it.
The product started out as an idea that the CEO, Jesse Patel originally came up with in school to solve a personal need. Over the span of 10 years, it was honed and perfected with regular input from its users. Over time, the product grew and needed some extra design love to take it to the next level.
That's where I came in...
I was hired to help with 3 things. First, the mobile and desktop app needed a visual update and a more cohesive design language. Second, the WorkFlowy visual brand needed a refresh. This meant designing a new logo, animations, fonts, and colors. Lastly, the website had to be updated to incorporate the new visual style and accommodate some new features.